It’s the time of year when nearly everyone seems to have a trend report. Here’s a look at a few highlights from upcoming trends from 2021 by Pinterest Predicts, where you can also download the full report in a useful pdf. 
 
“2021 will be a rebirth, not a rest,” states the forward on Pinterest Business. 

A Few Beauty-Related Trends Pinterest Predicts for 2021

Skinimalism

Skinimalism is the new “glow up.” The new year is about effortlessly chic looks, not caked-on makeup. 

Trending search terms: Glowing skin how to get naturally, Face yoga exercises, Homemade skin care, aloe vera face mask, natural everyday makeup

Rainbows — “Defiant Brows”

Bold brows and statement-making looks.

Trending in search: Goth eyebrows, Above eyebrow tattoo, Ombre powder brows, Bleached brows, and Colorful eyebrows.

Indie Beauty — Cheeky is the New Chic

Bold colors – and emoji-inspired makeup.

Trending search terms: Indie nails, Smiley face nails, Indie makeup, Inner eye pop of color, and Butterfly eye makeup.

How Accurate is Pinterest’s Report?

How accurate is it? The platform boasts that 400 million users turn to Pinterest to get inspired to find “tomorrow’s ideas.” Last year, Pinterest predicted 100 trends for 2020, and says 80% of them came true — even in the most unpredictable year.